The tools you need to succeed.
The Monogram Group created Brand à La Carte specifically for small businesses and startup entrepreneurs that understand the importance of a strong brand and promotion, but struggle to fund comprehensive marketing programs. We've developed easy-to-access products and templates to make building a program more affordable: research, brand messaging, electronic media and printed materials. We even have a one-day Brand SWAT program that lets you buy the agency for a day. You can purchase any or all of the tools below. It's your choice. You're in control.
 VIEW OUR WORK
Brand SWAT
Brand SWAT is an intensive, high impact one-day session with our agency. We lock the door,
roll up our sleeves and dive into your circumstances and needs. But that's just the beginning. We'll use this brainstorming session as the basis for developing strategies for your brand, identifying tactics to align with these strategies, and creating short and long-term marketing road maps.
 Brand SWAT
Customer Insights
Before embarking on new marketing initiatives, it's invaluable to arm yourself with actionable insights into your customers and your market. Monogram has developed quick-turn, cost-effective research tools that will provide a deeper understanding of the critical success factors to effectively promote your products and services. While not the same as expensive studies, these tools provide immediate access to important learnings that would not otherwise be available. Options include:
SECONDARY RESEARCH ACQUISITION
- Deep dive into readily available existing data
- Identify industry trends and thought leadership
- Consider best practices from other sectors
- Pinpoint areas of untapped opportunity
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PRIMARY RESEARCH
- One-on-one interviews with customers, prospects and influencers
- Customized online surveys using your participants or ours
- Formulate recommendations for the best brand message
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CONCEPT AND CREATIVE TESTING
- Online testing with 15-30 customers to assess the most effective messages and images that will engage them
- Identify areas of refinement and opportunity before final distribution
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Brand Messaging
It may seem simple but having a clear, concise and consistently delivered message for a brand is very rare. So the value of your brand distilled into :20 second, 2:00 minute and 5:00 minute elevator speeches cannot be understated. This language platform then can be used as the cornerstone for all ongoing sales and marketing communications, including cover letters, PPT presentations, trade show activities, web site, ad campaigns and other promotions.
 Brand
Messaging
Logo/Brand Identity
A strong logo is your face to the world and almost a must to stand out in today's crowded marketplace. Make it fun, make it smart, and make it your own! Our agency has a wealth of experience in producing some of the most recognizable logos in Chicago. For one affordable price you get:.
LOGO/BRAND IDENTITY
- 3 logo options
- Fonts and colors to coordinate with logos
- 1 round of revisions
- All final artwork in digital formats
Promotional Campaigns
Getting your message in front of your customers and prospects is every business owner's holy grail. While no one medium fits every business, smart and impactful campaigns can be executed in many different formats, and then measured for results.
PRINT
- 2 campaign concepts
- All copy and layout, 1 round of revisions
- 3 finished ads in color or black & white
- Photos, media placements not included
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DIRECT MAIL
- 2 campaign concepts
- All copy and layout (full color), 1 round of revisions
- 2 oversized cards (front and back)
- Photos, printing, postage not included
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RADIO
- 2 campaign concepts
- 3 :60 second scripts ready for recording
- 1 round of revisions
- Production not included
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