SO WHAT EXACTLY IS A BRAND?

Ask 50 people and you’ll get 80 answers.

To us, brand is an organization’s DNA that manifests itself in a value proposition and promise of a fulfilling relationship, with any target audience that matters to them. That value prop can be different to each audience, but there's only one brand.

How that is woven together in a coherent array of design, messages, marketing tools and purposeful interactions, over time, is the challenge – and that which Monogram excels.

Building Brands from the Ground Up.

We get smart before we get creative. Armed with actionable insights, our process for building great brands is thorough and process driven, but with a healthy dose of imagination and daring. Whether we’re changing the messaging focus, reshaping the visual identity, renaming the entire brand – or all of the above – our work is striking.