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Branding

Where does your brand need to be?

So you need a brand on Day One?

01.
Brand Invention

For startups and corporate carve outs, it’s often Job One to get ready for Day One.

What’s your name? What’s your trademark? What should be included on your website? How do you explain your products and services, and what makes you a great choice for consideration? How do you launch your brand? If that’s your situation, you’ve come to the right place.

We know how to get it done, on time and on budget.

Monogram Group Branding

So you’re thinking about blowing up your brand?

02.
Rebranding

For companies with an existing brand that has serious challenges or big new opportunities, it might be right to consider starting over.

At MonogramGroup we may get there, but we don’t start there. It’s not our way to begin by advocating the dismantling of the client’s brand. However, sometimes our research clearly shows this could be the smartest path to follow. In those situations, we provide clear evidence and rationale, as well as a range of strategic options to consider.

Then, once you agree, it’s off to the races putting Humpty Dumpty back together, better than ever.

MonogramGroup Branding

So you want to move your brand 7 degrees to the left?

03.
Brand Repositioning

Most of MonogramGroup’s work is here. You’re doing fine, but there’s been an event — a change in leadership, a merger or acquisition, the pursuit of capital, or a rollout of new products or services, for example — that necessitates your leadership approving the investment in resources to rethink your brand for the future.

We evolve brands smartly, based on research that leads to insights that lead to reimagining and seriously upgrading creative for your existing brand.

It’s our mantra: Once we get smart, we get creative.