our process: GEt SMART, THEN CREATIVE

We create immediate impact and lasting business performance through:

• Strategy: Leadership with C-suite brand management experience to tackle your toughest challenges.
• Research: A deep understanding of the emotional drivers that motivate human behavior. 
• Branding: A fusion of insight and creativity that leads to better positioning, messages and visual impact.
• Go-To-Market: Integrated, cost-effective tools that take your message to market while measuring impact and engagement.

THE holy grail

It seems simple, doesn't it? Being on the same page, across the enterprise. But in fact, the intersection of sales and marketing is where most brands lose opportunities and stagnate – or worse, decline.

Our Strategy and Planning Lead, Mark McCleary, brings a proven, methodical process to marketing strategy and planning to every engagement, honed from decades of brand management and CMO experience with Nabisco, SC Johnson, Brunswick and Life Fitness.

Our plans are actionable, measurable and achievable because they are grounded in equal parts reality, aspiration and shared interest.

THE diffeRence maker

Before moving forward, every brand needs to capture actionable insights on how your end users gather information and make buying decisions. 

At Monogram, our work is always based on a solid foundation of audience segmentation and a deep understanding of the emotional drivers that motivate behavior. This forms the underpinnings of our brand strategies, positioning and message recommendations.

With these inputs, we create a Brand Brief for each client: a concise, one page comprehensive document that summarizes the brand for the client and the creative team. Once approved, it makes us armed and dangerous. 

SO WHAT EXACTLY IS A BRAND?

Ask 50 people and you’ll get 80 answers.

To us, brand is an organization’s DNA that manifests itself in a value proposition and promise of a fulfilling relationship, with any target audience that matters to them. That value prop can be different to each audience, but there's only one brand.

How that is woven together in a coherent array of design, messages, marketing tools and purposeful interactions, over time, is the challenge – and that which Monogram excels.

Building Brands from the Ground Up.

We get smart before we get creative. Armed with actionable insights, our process for building great brands is thorough and process driven, but with a healthy dose of imagination and daring. Whether we’re changing the messaging focus, reshaping the visual identity, renaming the entire brand – or all of the above – our work is striking.  

Let's collect some data, And pull in some customers.

At Monogram, our internal and outbound marketing communications programs are built to be integrated and measurable. We play in every channel you can imagine, from broadcast to digital to social to events. We think holistically and systemically, understanding that marketing and brand building is a process, not an event.

And we never lose sight of the need for marketing to support sales, and for sales to embrace using the tools marketing delivers.