| When asked why he robbed banks Melvin Pervis famously said "Because that's where they keep the money." Seems simple, but before you can persuade anyone to buy what you're selling you need to know who you are talking to, where to find them, and what motivates them.
Unearthing these insights and then figuring out what to do with them is what sets our work apart. Guided by Jackie Short, our Director of Research, Monogram uses a variety of tools (both quantitative and qualitative) to identify what really matters. This work provides the conceptual compass for our strategy and tactics. |
