In 2007, Monogram established the first branding practice in the US dedicated to creating brands for Chinese companies in the US market.

Our clients have ranged from large industrial to consumer product companies, and they include Goldwind Wind Turbines, Donghua Chain, Dongfeng Tractors, Wensli Silk, Asianbag Dashboard Mounts and GreenShip Pots & Planters.

In addition, we have published three national tracking studies on US consumers' attitudes towards China and Chinese brands. These studies and our branding work for Chinese companies have been covered by media outlets worldwide, including Xinhua (China's official press agency), Wall Street Journal, AdAge Global, Industry Week, ARD German TV, Chicago Tribune, Crain's Chicago Business, China Daily USA, The China Business Network and others.