Founded in 1871 and rooted in the Presbyterian Church (U.S.A.), San Francisco Theological Seminary is a leader and innovator among PCUSA seminaries. It prepares women and men for transformational ministries of justice, peace and healing, which advance the church’s hopeful, loving engagement with the world.

But like many seminaries across denominations, SFTS had been facing declining enrollment and uncertain financial support from key stakeholders for years. The Board approved hiring management consultants to make long term strategic recommendations, of which one was to engage brand consultants to begin repairing their image and shaping their core message for long term sustainability.

Monogram was retained in association with Oakland-based Ashton212 to conduct internal and external market research, develop brand architecture and messaging platform, and ultimately create a new & progressive visual identity system for the institution.

Our scope included three Board of Trustees presentations, and a 36-page brand manual for internal and external usage.

For a detailed review of this engagement, please contact us at 312-726-4300 or email our President, Scott Markman, at smarkman@monogramgroup.com.

 

New Official Seal

New Official Seal

New Brandmark

New Brandmark

Brand and Graphic Standards Manual

Brand and Graphic Standards Manual