When you’re marketing to the younger set, keep your eyes on the phone.
Millennials, generally considered to have been born in the years 1982 – 2000 are most noted for having grown up with technology and therefore having a close personal relationship with their smartphones with the vast majority of them (83%) sleeping with this great love of their lives clutched in their dominant hand. And close to half (41%) don’t even have access to a land line.
So you not only need an app for your brand, you also need to make sure that all your digital content is platform appropriate. While Millennials still have good eyes, teeny tiny text on text-laden pages will not work well for them.
Interested in optimizing your site for all devices? Take a look at what we offer our clients in the world of responsive design, by visiting our recent blog post on the topic.
That's all I got folks. It's about time for my nap.