We read a few days ago the Presbyterian Church (USA) announced at their annual meeting voting to allow their clergy to perform same-sex marriages.
From the USA Today article:
"They approved the practice in…states where same-sex marriage is legal, and approved presbytery-by-presbytery decisions to change the definition of marriage from a man and a woman to two people.
As you might imagine, the nation's sixth-largest Protestant denomination approving this is making big news, as they are an influential denomination and may persuade others to follow suit.
This comes on the heels of approving ordaining clergy with same-sex partners three years ago. Since then, 428 churches have left the denomination, but 10,000 or so did not.
At Monogram, we've been following this development with great interest, as one of our clients is the San Francisco Theological Seminary, which is the Presbyterian USA seminary of the West.
Over the last 18 months, we’ve been honored to be a part of a team of research, marketing and branding professionals to remake SFTS’ brand in every facet. It’s been a fascinating journey that has led us to dive deeply into the very purpose of a seminary, why the category has shrunk profoundly, and what role a brand can play in reinventing a seminary’s mission, message, value proposition, degree offerings, and much more.
It has also led us to believe deeply in SFTS, their role in society, and how they can be a force for change at a time when our country and the world needs more institutions like them.
As brand consultants, it is so much easier and more gratifying to work with organizations whose story and purpose you can believe in, because then understanding and advising them flows naturally.
So we are proud that SFTS is at the forefront of change, and on the right side of history.