With so many of the consumer markets tuning into digital forms of media, advertisers are looking for new ways to more effectively reach these markets. One of the new ways to do this is through online stars. Popular bloggers and hit YouTube stars are finding work with some big companies to work certain product’s into their viral videos and posts.

One YouTube star that has recently received some serious recognition from brands such as Mountain Dew and Ford goes by the name Devin SuperTramp (Devin Graham). Devin makes videos of himself and his friends doing insane and risky outdoor activities like tight rope walkingfrom cliff to cliff or rope swinging through a canyon. Devin SuperTramp has accumulated a huge following on Facebook with 187,000 likes, Twitter with 103,000 followers, and his YouTube channel which has 1.9 million subscribers.

So what does Devin SuperTramp’s extreme outdoor behavior have to do with brands like Mountain Dew and Ford? The answer is absolutely nothing, except for the fact that he is popular and people like him (almost all of his videos have at least a million views each). Companies having the popular YouTubers, like Devin SuperTramp, use their product in posts gives it a cool factor. Whether we like it or not, we all like to use and have things that the best of the best use and have. So why not use a celebrity endorser instead? Simply because that can get extremely pricey and many times can seem rather insincere (not to say that it doesn’t work because Proactiv has done an outstanding job with celebrity endorsers). 

Long story short, become a YouTube sensation and get endorsement deals flowing in like you’re Michael Jordan.

To find out how to become the next Devin SuperTramp click the link below. Good luck and may the odds be ever in your favor.

http://www.adweek.com/videowatch/how-devinsupertramp-gets-brands-pay-attention-157974