THE diffeRence maker
Before moving forward, every brand needs to capture actionable insights on how your end users gather information and make buying decisions.
At Monogram, our work is always based on a solid foundation of audience segmentation and a deep understanding of the emotional drivers that motivate behavior. This forms the underpinnings of our brand strategies, positioning and message recommendations.
With these inputs, we create a Brand Brief for each client: a concise, one page comprehensive document that summarizes the brand for the client and the creative team. Once approved, it makes us armed and dangerous.