THE holy grail
It seems simple, doesn't it? Being on the same page, across the enterprise. But in fact, the intersection of sales and marketing is where most brands lose opportunities and stagnate – or worse, decline.
Our Strategy and Planning Lead, Mark McCleary, brings a proven, methodical process to marketing strategy and planning to every engagement, honed from decades of brand management and CMO experience with Nabisco, SC Johnson, Brunswick and Life Fitness.
Our plans are actionable, measurable and achievable because they are grounded in equal parts reality, aspiration and shared interest.