Rebranding Like No Other
Your brand is not what you say it is. It's what
your audience thinks and feels it is.
It may be counterintuitive, but great brands start with customer needs and marketplace gaps, not company capabilities. That’s why our brand development process starts with digging deep – really deep – with research to uncover opportunities to make your brand true to who you are, distinctive for the market, and memorable.
Repositioning the world’s largest exercise equipment brand for 60 countries
$100mil increase in revenue worldwide in 2 years
Rebranding one of the fastest growing leaders in IT products and solutions
More than doubled revenue in 5 years
Bringing China’s largest manufacturer of wind turbines to the West
Closed 20 contracts for a total of $500mil in revenue in 2 years
Click here to see the video created for Geremarie, the most sophisticated aluminum components manufacture in America. They came to us with brand positioning issues, and we propelled their brand miles ahead of the competition.