BRAND

Consulting

We apply research, data, and our expertise to develop tailored solutions that effectively address specific business challenges. At the heart of our approach lies a commitment to understanding the unique insights, needs, and goals of our clients.

Research

We get smart before we get creative

Research is pivotal in establishing an objective and credible foundation to build a brand. Our rigorous due diligence process leaves no stone unturned.

(Left) President Scott Markman and (Right) Partner/Creative Director Chip Balch participate in a team meeting.

We offer

  • We’re nothing less than stars at Qualitative and Quantitative research, which means you get the best of both worlds - an understanding of emotional drivers and pure data geekdom.

  • We unpack the competition – from assessing their strengths, weaknesses, and market positioning, to identifying opportunities for differentiation.

  • Our unbiased approach provides a clear reflection of a client’s current position, internal and consumer perceptions, and their collective aspirations for the future.

  • We dig deep then use data and insights to make informed decisions that set the stage for all facets of your brand’s development and impact.

  • We partner with Pilot Digital to realize your full SEO potential – understanding your keyword market, competitor strategy, analytics configuration, and opportunities to optimize.

(Left) President Scott Markman and (Right) Partner/Creative Director Chip Balch participate in a team meeting.

Strategy

We refine data and research to create a simple roadmap to propel your business forward.

(Left) SEO/PPC/Digital Marketing Rod Holmes and (Right) President Scott Markman draw on a whiteboard.

We offer

  • We launch brands from the ground up, on time and on budget – from naming, trademark, and website builds, to explaining your product and services to the world and more.

  • For existing brands that have serious challenges or big new opportunities, change is scary until it isn’t. We'll help you rebuild strategically and stronger than ever.

  • When a company is in need of shifting overall perception, we help them retool from the inside – developing a clarified messaging strategy, and only if needed, a new visual identity.

  • Through careful analysis, creative thinking, and expert execution, we deliver a strategic framework – informed by rich insights and custom built to lead to exceptional results.

  • We’ll structure your brands and offerings, creating a clear path for brand identity, development, and design, while allowing flexibility for product or service expansion in the future.

(Left) SEO/PPC/Digital Marketing Rod Holmes and (Right) President Scott Markman draw on a whiteboard.

STORY & MESSAGING

Tell a story with impact

Your brand has a story to tell – we’ll ensure your narrative breaks through the noise and connects with your audience in a meaningful way.

MonogramGroup Hero Photo of Account Executive, Michael Calk working on his laptop comfortably on the office couch.

We offer

  • We find your greatness – our team are experts at identifying and building upon what makes a brand unique and valuable to both its internal and external audiences.

  • Together we’ll define your brand’s values, identity, and key messages, establishing the language and messaging hierarchy to communicate it to the world.

  • We'll create your brand’s unique personality, tone, and style, allowing you to effectively engage your audience on a deeper level.

  • Once the brand foundation is established, we bring your brand to life through naming, trademarks, design, ideation, website, presentation decks, brand video, photography, and more.

MonogramGroup Hero Photo of Account Executive, Michael Calk working on his laptop comfortably on the office couch.
    Featured Case study

Sensata INSIGHTS

Reintroducing a century old industrial sensor tech giant to a new IoT market.

Sensata INSIGHTS.

BRAND

Stewardship