We Dig Deep
Better branding through researchinsightcuriosity
The Basis of Smart Branding
Partner/Research Director Jackie Short – AKA the Difference Maker
When you’re intellectually curious, you don’t stop thinking. Jackie reminds us of that every day. She leads the research process that unearths insights – and that makes work feel like play. You wouldn’t believe the things we’ve discovered about some of the most obscure categories and companies. (Wind turbines, anyone?) We’re pretty much incapable of being bored.
Business changes. Brands need to adapt. Whether you’re launching a startup or a revolutionary new product, or responding to a merger or acquisition, branding is your fresh face.
All sorts of brands. All kinds of expertise.
Services with a smile 🙂
Change is hard. That’s why managing the process well is critical to success.
Through decades of working with brands, we understand the challenges that management faces with internal resistance to change and building consensus. The politics within an organization can be thick, greatly affecting the success of a best-in-class brand no matter how strategic or creative it is.
We’re on it.
From Day One, we undertake a series of steps to mitigate this aversion to change. Often it involves identifying influencers and soliciting their inputs. Or, it may be as simple as producing and distributing swag early on. Regardless of the specifics, our strategies and action plans for introducing a new or evolved brand to internal constituents are always tailored to the client’s situation.