Life Fitness is the world’s largest brand in exercise equipment, sold in more than 70 countries to hotels, fitness clubs, hospitals, military facilities, and universities.
Shifting from product offering to mission critical problem-solving innovation.
The global rebrand catalyzed a $102 million growth in revenue over a two-year stretch. Having a more accessible and open-ended brand has secured new types of international and B2B customers. MonogramGroup displayed a notable degree of market insight and acumen that manifested in success.
