Life Fitness is the world’s largest brand in exercise equipment, sold in more than 70 countries to hotels, fitness clubs, hospitals, military facilities, and universities.
The global rebrand catalyzed a $102 million growth in revenue over a two-year stretch. Having a more accessible and open-ended brand has secured new types of international and B2B customers. MonogramGroup displayed a notable degree of market insight and acumen that manifested in success.
