Geoff Hays

For over 25 years, Geoff has been providing digital brand leadership and consultation to Fortune 500 and mid-market companies across North America, EMEA, and beyond — with a particular focus on how digital brand experiences drive measurable business value.

Geoff has held primary roles in multi-year relationships with premier brands such as FedEx, Merck, Wyndham Hotel Group, and Avis Budget, including leading the initial launches of the FedEx web experience across 7 countries. He has spent an equal portion of his career bringing the same investment and leadership to midmarket and PE-backed brands in manufacturing/industrial, real estate and property management, and ecommerce — where digital brand transformation is often a key lever for growth and value creation. For the last 17 years, he has held directorships in innovative agencies focused on digital brand experiences and applications.

Earlier in his career, Geoff spent time in Prague as head of marketing for an English news and culture magazine focused on Central and Eastern Europe, and three years as a journalist for TorStar, Inc. (The Toronto Star), where he was lead editor of Canada’s largest original content website. He has also performed roles on multiple feature film and commercial projects.

Geoff graduated with a B.A. in Film from York University.

Favorite Movie

Tokyo Story

Favorite Song

Blue in Green – Miles Davis

Favorite Food

Sashimi