Our journey in PE started in 1996, when we created the Antares Capital brand.
Having conducted 500+ executive interviews, we deeply understand your audiences and can accelerate fundraising, uncover deal-sourcing opportunities, and sharpen your deal-close differentiation.
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PE & portco clients
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PE-sector clients
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PE firm clients
PE
I Squared
We transform research and insights into brand strategies that sharpen positioning, strengthen differentiation, and elevate your messaging for key audiences.
- Due Diligence
- Primary Research & Insights
- Brand Strategy
We create the toolkit your firm needs to compete and grow—from messaging and brand design to websites, SEO/AEO, sales materials, marketing assets, and branded video.
- Messaging
- Brand Design
- Web/SEO/AEO
- Sales & Marketing Assets
We tailor your positioning and messaging to each of your key audiences including founders/CEOs, investors, I-banks to ensure every audience experiences a consistent, compelling brand.
- Specific Founder, Investor, & I-Bank Messaging
- mgVID Branded Video
- Annual Meeting Support
Brand is a competitive advantage. Use it to win investors & the next deal.
Perception drives pipeline. We help PE firms signal clarity, credibility, and conviction—differentiating your firm in capital raises, talent recruitment, and competitive processes. The right brand doesn’t just tell your story—it tilts the table in your favor.
Attract the next seller
Leverage brand as a talent advantage
Create differentiation in fundraising
mgVID helps firms communicate value, build credibility, and accelerate growth.
From firm overview videos that articulate your investment strategy and differentiate your platform, to fundraising and annual meeting content that strengthens LP engagement, to portfolio company stories that showcase value creation and operational impact, mgVID creates assets that elevate your brand and support business development.
Our PE clients
PE
Continuim
Accelerate portco growth from Day One.
Uncover how our Commercial Impact & Value Creation Playbook helps PE firms and operating partners turn brand into competitive commercial advantage.
WHAT TO EXPECT (reviews from clutch)
The journey together is as important as the end result.
MonogramGroup can manage a diverse set of stakeholders, including operators, a commercial team, founders, and a private equity sponsor, and deliver a product that everyone likes.
MonogramGroup has done what our previous partners couldn’t.
MonogramGroup was very responsive to our needs and went above and beyond in many instances to deliver on time.
MonogramGroup's skill set in brand messaging and website functionality was key to the project’s success.
We've seen a rise in engagement metrics and a 50% increase in new followers in the last 90 days.
They did a fantastic job approaching the project from a brand perspective.
The team has held our hand throughout the process.
MonogramGroup's team was passionate about what they did and had a unique and creative approach.
Since launching our redesigned website…visitors are staying on the site longer, exploring more pages, and engaging with our content.
MonogramGroup has delivered a website that is a significant evolution from our previous site.
Their team cares about us and has been patient and nice whenever we’ve had problems
MonogramGroup is a boutique firm and can work as a true extension of your team.
Starting a new firm?
We’ve created over 15 PE startup brands, and helped build them into market leaders, including Antares Capital.
We scale our engagements to match your evolution, delivering exactly what your business needs. If you’re serious about making a name for yourself, it’s time we talked—because the right moment isn’t someday. It’s today.
