I Squared

Evolving one of the world’s largest institutional investors in infrastructure.

With offices in 7 cities on 5 continents, they are among a handful of global firms competing for capital and investment opportunities at the highest levels.

While the firm grew exponentially over its first 11 years, they had virtually no branded presence to match their category leadership. To build that out and plan for the next decade of growth and success, I Squared engaged MonogramGroup to create a strategic brand foundation across every touchpoint.

Our scope covered primary research and complex message development, brand design evolution and expansion, full website development, marcom templates and social media templates.

The process was highly collaborative, with MonogramGroup and I Squared working closely at every step to remain aligned with I Squared’s overarching mission and vision. Through creativity and dedication, the reimagined I Squared brand is positioned for a promising future in the ever-evolving, complex and highly infrastructure sector.


The dynamic upward moving “I” represents improved infrastructure and the individuals that unite together with purpose to help make it happen. I Squared transforms, striving relentlessly to solve complex challenges, create value, and inspire trust.


Bold. Innovative. Daring. The new website features large video and photo backgrounds with large cap headlines to create a strong first impression.

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