Building durable businesses and real estate assets that drive innovation, job growth, and opportunity.
MonogramGroup was initially retained by PSP Partners in 2019 for branding and a Squarespace website. After significant growth, PSP Partners has evolved and grown on several fronts, resulting in the firm re-engaging us to lead qualitative research and further refine their strategic roadmap.
In addition to generating a new messaging strategy, MonogramGroup was tasked to develop a robust WordPress website featuring original photography, enhanced animation, and expanded content. We streamlined brand visuals and delivered a more polished user experience. Moreover, we developed a library of collateral assets to bolster PSP Partner’s go-to-market efforts.
The new website launched in March 2023, showcasing the firm’s prestigious brand at an impressive level, yielding longer user engagement and higher conversion.
DAY IN THE LIFE PHOTOGRAPHY
We planned and produced a library of high quality photos assets that captured the humanity and warmth exuded by their company culture and team members.