Elizabeth Cohen

Elizabeth is a brand strategist, innovator, and insights leader with a mission of helping businesses turn strategic insights into sustainable brand growth.

With 20+ years of experience leading marketing, strategy, and innovation at both global companies and PE-backed challengers, she has built and scaled consumer brands of $50M to $500M and delivered $100M+ in incremental sales through innovation. Elizabeth understands firsthand how brand strategy functions as a value creation tool — driving revenue, strengthening competitive position, and building the equity that matters at exit. Today, she partners with leadership teams to uncover growth opportunities, translate trends and insights into strategy, and build brands that balance immediate performance with long-term value.

She also serves on the Board of Directors of Impact Global Health Alliance, a nonprofit delivering preventative and life-saving healthcare to women and children worldwide.

Elizabeth graduated with an MBA from University of Chicago Booth School of Business and a B.A. from the University of Michigan.