C Speed
Evolving a defense radar provider into a software-first innovator—while preserving its battle-tested performance credibility.
MonogramGroup was engaged to clarify, modernize, and reposition C Speed—an engineering-driven radar and surveillance technology company operating in the most time-critical and mission-sensitive defense and security environments.
At the outset, we led a discovery process centered around internal interviews, competitive analysis, and technical landscape scanning. What emerged was a foundational truth: C Speed’s long-term value wasn’t tied to hardware—it was in the adaptability of their software-defined systems. We helped the leadership team reframe their core identity around this principle, shifting the brand narrative from “military radar” to “modular performance.”
From there, we architected a new brand strategy, messaging platform, and visual identity system that aligned with this strategic pivot. The updated logo pays homage to C Speed’s engineering roots while signaling technical precision and forward movement. The website—designed and built as part of our engagement—offers a bold new expression of the brand: clear, direct, and built to speak both to program buyers and technical partners.
C Speed’s evolved identity is now structured for growth, defense credibility, and software-centric value capture. We’re proud to have partnered with their team to bring internal clarity and market strength to a business that performs where every millisecond matters.
We modernized the logo to enhance both clarity and precision. The shooting object was enlarged for better legibility at small sizes, and the font refined for a sharper, more contemporary feel. The arced trail lines were reshaped into a deliberate “C,” signaling both speed and tracking accuracy. The black and red palette reinforces intensity, readiness, and mission seriousness.
We rebuilt C Speed’s website from the ground up to reflect the company’s real value: adaptable software solutions engineered for high-stakes defense operations. The site structure and content strategy emphasize clarity, confidence, and differentiation—steering the story away from commodity radar and toward software-defined advantage. Visually, we pushed the category forward with a bold, clean system that speaks fluently to both program buyers and engineers.
