MonogramGroup played a supporting role in Antares Capital’s 2016 rebranding effort following its separation from GE Capital. As Antares transitioned to independent ownership under CPPIB, the firm enlisted MonogramGroup to help develop its new brand identity. The agency crafted a fresh logo and branding materials that reflected Antares’ renewed entrepreneurial spirit and commitment to middle-market lending.
This collaboration underscored MonogramGroup’s expertise in guiding companies through pivotal brand transformations. By helping Antares articulate its values and visual identity during a major corporate shift, MonogramGroup reinforced its reputation as a strategic branding partner for firms navigating change.