B-O-F
The Challenge
Externally, the story remained product-centric, leading with features rather than the retail pressures B-O-F was built to solve. As a result, real value—efficiency, confidence, and operational impact—was difficult for customers to grasp quickly.
Our Solution
MonogramGroup repositioned B-O-F around a clear organizing idea: systems designed to solve modern retail pressures. The narrative shifted from products to problems solved, acknowledging the realities of today’s retail environment and positioning B-O-F as a performance-driven partner.
The website was designed to communicate value in under a minute, prioritizing fast comprehension for time-pressed decision-makers. Visitors can quickly understand the problems B-O-F solves, how its systems work differently, and why that difference matters financially and operationally—resulting in a platform built for alignment, both internally and externally.
The B-O-F design system reflects a disciplined, performance-driven business. We refreshed the brand with a brighter color palette, revitalized typography, elevated photography, and a consistent, outcomes-focused voice—supported by clear guidelines and modular components that enable speed and consistency across touchpoints.
The new brand brought B-O-F’s external presence into alignment with how the business actually operates—disciplined, systems-driven, and performance-focused. With a clearer narrative, sales and leadership are now able to communicate value faster, shifting conversations away from price and toward outcomes, performance, and total cost of ownership.
By leading with what B-O-F solves rather than what it sells, the brand created meaningful separation in a crowded category and reframed expectations of what shelving systems can deliver.
