Dispatch
Their story, visuals, and messaging didn’t convey the sophistication or scale of their network, or the measurable value they deliver to fleets and drivers every day. Dispatch needed a brand that reflected its true position: the only nationwide breakdown resolution service built for responsiveness, reliability, and cost efficiency.
The new brand has aligned every part of the organization around a clear promise: faster roll times, cleaner closeouts, and happier drivers. Dispatch now shows up as what it truly is – a best-in-class partner built by operators, trusted by fleets, and designed to scale.
A bold new sub-brand that transforms Dispatch’s proprietary internal software, VERT, into a market-ready platform for towing businesses. The brand architecture ties VERT back to Dispatch, leveraging parent-brand authority to establish trust and signal category leadership from day one.
A refreshed, unified digital platform reframes Dispatch for the market, clarifying value for fleet operators, inviting partnership across the towing ecosystem, and positioning VERT as a foundational software capability supporting towing vendors in their business.
