Reinventing Moffitt: How Our Brand Playbook Transformed a Lean Consultancy
In today's competitive landscape, branding demands more than just imagination and creative vision—it requires precision, efficiency, and a strategic, lean transformation approach.
The Verizon Brand: Why Change was Inevitable
After more than 20 years, Verizon has dropped its iconic checkmark and introduced updated visuals with a comprehensive rebrand. This significant change marks a new chapter for the company, which aims to redefine its identity and broaden its scope beyond traditional wireless communication.
A Dialogue with Michael Stiff on the Sensata INSIGHTS Brand Launch
In an industry where innovation meets tradition, the Sensata INSIGHTS brand launch stands out as a highlight of strategic creativity. Behind this groundbreaking project is Michael Stiff, a figure whose unique background combines the analytical depth of detective work with the expressive power of graphic design.
Portfolio Companies & Brand: Risk Mitigation vs. Value Creation
It’s widely acknowledged in PE that the foundational requirement of risk mitigation is ingrained in every facet of the deal evaluation process.
The Art of Merging Brands in a Portco: A Sponsor’s Guide to M&A Integration Success
With M&A being a key driver of growth in PE deals, sponsors, and company leadership often need to deal with a collection of distinct brands
AI for agencies: The Good, The Bad and The Opportunity
Artificial intelligence has been a highly visible but somewhat controversial topic in recent months. It's become difficult to ignore in our day-to-day lives.
Creating a Unified SurfacePrep Brand for Growth and a Successful Exit
In a transformative move that underscores its commitment to growth and innovation, SurfacePrep, the leading distributor of industrial abrasives, announces a pivotal milestone in its journey – a change in ownership.
Maximizing Brand Value in Private Equity Portfolio Companies
By strategically aligning and integrating brands acquired through M&A within niche portco markets, PE firms can capture untapped growth potential and predictably position portfolio companies as market leaders.
Unveiling the Impact: Super Bowl 58 Commercials and the Essence of Branding
Successful Super Bowl commercials become part of cultural conversations, transcending their initial airtime to become enduring touchstones of brand identity.