SurfacePrep
SurfacePrep is the largest national network of regional distributors of high-quality abrasive products, specialty ceramics and surface finishing equipment.
SurfacePrep was created by a Chicago PE firm looking to consolidate a very fractured national market. Its clients range from local machine shops to global manufacturers looking to consolidate their supply chain.
After a few years, the company (then known as GNAP) was sold to CenterOak Partners, a Dallas PE firm. Their investment thesis focused on building centralized infrastructure as they continued their M&A growth activities in becoming the national market leader, where brand & marketing were a significant part of that.
MonogramGroup was retained to create a new, unified brand with a three-part tiered architecture, to accommodate local market issues that would impact the local branch’s adoption of the brand. Our content and toolkit development covered a full spectrum, from logos and brand design system to complex website, marketing templates, photography and video assets.
The SurfacePrep website featured over 200 pages spanning their entire product portfolio, 28 unique location pages, and a variety of industry and solution-specific pages. We put a heavy emphasis on SEO, and established a product hierarchy compatible with future plans to include e-commerce.
