Dan Bauer

Dan is a Chicago-based marketing expert whose insights and impact span more than 45 years. Dan has provided strategic guidance for over 70 companies across 30 industries, with deep experience helping both established enterprises and PE-backed challengers sharpen their brand positioning, competitive strategy, and go-to-market approach to drive growth. His past employers and clients range from Citibank and MasterCard International to bold startups and mid-size businesses. He founded and led The MBA Exchange, an education consulting firm that ranked among the Inc. 5000 as one of America’s fastest-growing private companies.

A Harvard MBA graduate, Dan brings a powerful perspective to MonogramGroup’s clients that combines business strategy, competitive analysis, and communications savvy. His ability to identify and leverage the brand factors that define companies and drive profitability makes him a uniquely valuable partner for portfolio companies navigating growth, repositioning, or transition. Dan has worked with MonogramGroup, first as a client and later as a colleague, since 1998.

Dan graduated with an MBA from Harvard Business School.