On this episode of the Inspired Insider podcast, Dr. Jeremy Weisz interviews MonogramGroup’s Scott Markman about MonogramGroup’s evolution and what makes branding in the private equity space distinct.
Markman explains how his agency has shifted from general branding to specializing in middle-market and PE-backed companies, tying brand work to deal cycles and value creation. He stresses that rebranding isn’t just cosmetic—it requires deep research, clarity of narrative, and creative risk to reconnect a firm’s identity with its growth ambitions.