Chicago, IL — February 2026 — MonogramGroup, a nationally renowned brand advisory and marketing firm, today announced that it has become a portfolio company of Olive Tree GP.
Since 1996, MonogramGroup has served more than 245 private equity clients and portfolio companies, building deep category expertise across investment theses, transaction stages, and operating models.
As demand for its services have accelerated, MonogramGroup has reached an inflection point, where the right partner was needed to support rapid scaling through strategic guidance, operational perspective, and long-term capital alignment.
Olive Tree GP is an investment and advisory firm that partners with founder-led companies at pivotal moments in their growth. Led by Calvin Liou, Managing Partner, formerly of TA Associates; Varun Karkhanis, Partner, formerly of Goldman Sachs; and Peter Alemis, Partner, and a seasoned family office investor, Olive Tree brings a differentiated combination of investor discipline, operator experience, and patient, aligned capital.
“For 30 years, we’ve helped PE sponsors and management teams make smarter decisions that create lasting value,” said Scott Markman, Founder & President of MonogramGroup. “As we scale, we wanted a partner who could challenge our thinking, strengthen our execution, and help us see around corners. Olive Tree brings an outside investor perspective that makes us better at what we already do, and enables us to deliver at greater scale and velocity than ever before.”
The partnership enhances MonogramGroup’s ability to deliver value to PE firms and portfolio company leadership teams by integrating real-world investor insight into its advisory work. For sponsors and CEOs alike, this means a partner who not only understands brand and growth strategy, but also how those decisions show up in boardrooms, investment committees, and exit narratives.
“We are excited to partner with MonogramGroup in its next chapter of growth. Scott and MonogramGroup have built a rare platform: highly experienced, specialized, and deeply trusted across private equity and their respective portfolio companies,” said Calvin Liou, Managing Partner at Olive Tree GP.
“MonogramGroup shares our belief that enduring value comes from conviction, discipline, and earned partnership. We’re excited to support and accelerate their growth in order to further amplify the impact they deliver to investors, portfolio companies, and their respective management teams” added Varun Karkhanis,
Partner at Olive Tree GP.
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About MonogramGroup
MonogramGroup is a specialized brand advisory and marketing firm serving private equity firms and their portfolio companies. Since 1996, the firm has partnered with more than 245 PE-related clients and portfolio companies, delivering strategic clarity and value creation across cycles, sectors, and transaction stages. Their clients have included market leaders across every facet of the PE ecosystem, including Antares Capital, I Squared, Golub Capital, Trivest, and Prospect Partners. Learn more at https://www.monogramgroup.com/.
About Olive Tree GP
Olive Tree GP is an investment and advisory firm that partners with founder-led companies at defining moments in their growth journey. Guided by the belief “Investors and Advisors, aligned by conviction,” Olive Tree supports management teams with strategy, operational discipline, and patient capital, investing through building close partnerships. The firm brings deep investor and operator experience, an expansive network, and a long-term perspective rooted in conviction. Learn more at https://olivetreegp.com.