Reinventing Moffitt: How Our Brand Playbook Transformed a Lean Consultancy
In today's competitive landscape, branding demands more than just imagination and creative vision—it requires precision, efficiency, and a strategic, lean transformation approach.
John Signa
(E78 Partners)
Among their many beer stories, Scott and John discuss the early days after starting his firm, the importance of selecting the right private equity partners, and how he handled the rapid expansion of E78 Partners. They also examine the importance and challenges of establishing a cohesive company culture and their mutual loyalty to Chicago. Listen now!
The Verizon Brand: Why Change was Inevitable
After more than 20 years, Verizon has dropped its iconic checkmark and introduced updated visuals with a comprehensive rebrand. This significant change marks a new chapter for the company, which aims to redefine its identity and broaden its scope beyond traditional wireless communication.