We are MonogramGroup

Research is in our DNA. Creativity is who we are.

We’re a global brand consultancy with a strong focus on large multinationals and PE-owned portfolio companies. With 35 years of experience, we bring best practices and a proven, streamlined process to every client relationship.

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Brand builders driven by research & insights

We believe the strongest brands are grounded in rich market insights, a deep understanding of why a brand stands out, and where it can go.


PE clients since 1996


portco clients since 2013


years and counting


Brand Situational Needs

Brand Invention
Brand Repositioning
Brand Architecture
Brand Merger/Reconciliation
Brand Sunsetting

Brand Research & Insights

Qualitative & Quantitative Research
Category Competitive Analysis
Brand, Digital Marketing & Social Media Audits
SEO Keyword Research & Insights
Data Analysis, Insights & Recommendations

Brand Story & Messaging

Brand Positioning
Brand Messaging Hierarchy
Brand Voice
Brand Elevator Pitch
Brand Long-form Narrative
White Papers & Articles

Brand Creative

Logo Development
Visual Identity Systems
Brand Architecture Frameworks
Brand Guidelines Manual
Brand Usage: Swag, Signage, Vehicles & Uniforms
Sales & Marketing Toolkits: PPT decks,
Email signatures, fact sheets & more
Brand Video & Photography
Product & Process Infographics & Illustrations
Website Development
Brand Launch Plans & Execution
Digital Marketing Campaigns
Brand Internal Communications
Social Media Profiles & Content
Trade Show Booth & Support

Brand Stewardship

Brand, Sales & Marketing Leadership Training
Ongoing Brand Advisory Services
Ongoing Brand Data Analytics
Ongoing M&A Brand Integration Planning
Annual Meeting/Investor Relations Presentations
Ongoing Website & Social Profiles Maintenance
Ongoing Website & Social Content Development
Ongoing Video Content Development
Ongoing Trade Show Support
Sponsorship & Co-Branding Opportunities

PE Portfolio Company Services

All Services Listed Plus:
Brand, Sales & Marketing Leadership Training
Integrated Sales & Marketing Programs
M&A Brand Planning Advisory Services
Software & App Development: Business
Process, Sales & Marketing Systems Integration
Presentation Decks & Video
Content for Exit

Featured Projects

Continuim Equity Partners

Supporting the growth of industrial businesses through continuous improvement.

Continuim Hero Photo of continuim employee wearing safety glasses and a Continuim Equity Partners vest.


Putting a new shine on a brand that really knows its surfaces.


Evolving a global company’s brand toward a critical megatrend, shaping its future.

Select Clients

Your company’s brand needs are likely challenging and complex – and they aren’t going away.

Let’s start a conversation to see if we could be the right partner for you.



MonogramGroup Won The Manifest Award for Chicago’s Most...

During the esteemed The Manifest Company Awards, MonogramGroup was officially recognized as one of the most reviewed and recommended B2B companies. As seen in their latest report, our team is among Chicago’s finest for branding and naming solutions in 2024!


Dave Swanson (Antares Capital)

In our latest episode, we welcome our friend and client Dave Swanson, one of the founding partners at Antares Capital as our guest. Listen Now!

Let’s build a market leading
brand together.

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