We are MonogramGroup

Research is in our DNA. Creativity is who we are.

We’re a global brand consultancy with a strong focus on large multinationals and PE-owned portfolio companies. With 35 years of experience, we bring best practices and a proven, streamlined process to every client relationship.

Play Reel

Brand builders driven by research & insights

We believe the strongest brands are grounded in rich market insights, a deep understanding of why a brand stands out, and where it can go.

88

PE clients since 1996

34

portco clients since 2013

35

years and counting

SERVICES

Brand Situational Needs

Brand Invention
Rebranding
Brand Repositioning
Brand Architecture
Brand Merger/Reconciliation
Brand Sunsetting

Brand Research & Insights

Qualitative & Quantitative Research
Category Competitive Analysis
Brand, Digital Marketing & Social Media Audits
SEO Keyword Research & Insights
Data Analysis, Insights & Recommendations

Brand Story & Messaging

Brand Positioning
Brand Messaging Hierarchy
Brand Voice
Brand Elevator Pitch
Brand Long-form Narrative
White Papers & Articles

Brand Creative

Naming
Taglines
Logo Development
Visual Identity Systems
Brand Architecture Frameworks
Brand Guidelines Manual
Brand Usage: Swag, Signage, Vehicles & Uniforms
Sales & Marketing Toolkits: PPT decks,
Email signatures, fact sheets & more
Brand Video & Photography
Product & Process Infographics & Illustrations
Website Development
Brand Launch Plans & Execution
Digital Marketing Campaigns
Brand Internal Communications
Social Media Profiles & Content
Trade Show Booth & Support

Brand Stewardship

Brand, Sales & Marketing Leadership Training
Ongoing Brand Advisory Services
Ongoing Brand Data Analytics
Ongoing M&A Brand Integration Planning
Annual Meeting/Investor Relations Presentations
Ongoing Website & Social Profiles Maintenance
Ongoing Website & Social Content Development
Ongoing Video Content Development
Ongoing Trade Show Support
Sponsorship & Co-Branding Opportunities

PE Portfolio Company Services

All Services Listed Plus:
Brand, Sales & Marketing Leadership Training
Integrated Sales & Marketing Programs
M&A Brand Planning Advisory Services
Software & App Development: Business
Process, Sales & Marketing Systems Integration
Presentation Decks & Video
Content for Exit

Featured Projects

SurfacePrep

Putting a new shine on a brand that really knows its surfaces.

I Squared

Evolving one of the world’s largest institutional investors in infrastructure.

Sensata

Evolving a global company’s brand toward a critical megatrend, shaping its future.

Select Clients

Your company’s brand needs are likely challenging and complex – and they aren’t going away.

Let’s start a conversation to see if we could be the right partner for you.

UPDATES

    news

MonogramGroup Honored as a Clutch Champion & Global Leader for Spring 2024

These awards recognize MonogramGroup as a top-rated leader and are a testament to the excellent client work we have delivered this year as recognized through the voice of our customers in their reviews on Clutch. We're proud to be recognized as a branding leader on a global scale.

    podcast

Amy Silverstein
(e2p)

In our 12th episode, we welcome our friend and client Amy Silverstein, Partner at e2p as our guest. Listen Now!

    news

Clutch Names MonogramGroup as one of the Game-Changing UX Designers in Chicago

MonogramGroup's commitment to crafting exceptional user experiences has been recognized by Clutch, a leading B2B ratings and reviews platform, renowned for its rigorous evaluation process and commitment to highlighting top industry performers.

Let’s build a market leading
brand together.

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