TotalMed is a healthcare staffing organization focused on job placement for travel nurses across the United States. They developed a unique, robust mobile app that allows users to identify their most important factors when selecting their next contract, then deliver a wide assortment of opportunities that fit their exact needs.
TotalMed engaged MonogramGroup to develop a brand name and visual identity that conveyed innovation and approachability. This brand would be deployed across the app itself, as well as a variety of promotional materials for the launch plan.