1st & Main

Reimagining a 38-year old investment brand to meet future strategies.

  • 1st & Main Growth Partners (formerly The Banc Funds Company)

The Banc Funds engaged MonogramGroup to reimagine their brand entirely, starting with qualitative and competitive research leading to the development of a messaging platform, a new brand name, a logo and design system, a robust WordPress website and full suite of presentation materials.

Rooted in 30+ years of subregional bank investing, The Banc Funds sought to reinvent itself following hyper-speed industry shifts towards all things digital over the last several years. Banc Funds founder, Charles Moore, and his son William Moore, aligned to bridge the gap between fintech and community banking, resulting in the creation of 1st & Main Growth Partners.

1st & Main Growth Partner’s new brand was unveiled in November 2023.

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