Rebranding like no other
Your brand is not what you say it is.
It’s what your audience thinks and feels it is.
It may be counterintuitive, but great brands start with customer needs and marketplace gaps, not company capabilities. That’s why our brand development process begins with digging deep – really deep – with research to uncover opportunities to make your brand true to who you are, distinctive for the market, and relevant for all of your audiences.
There are insights. Then there’s Sensata INSIGHTS. Sensata Technologies collaborated with MonogramgGroup to create Sensata INSIGHTS, an IoT-focused division of a leading automotive sensor manufacturer that will lead its parent company into the future.
The primary aluminum components designer and manufacturer for MasterCraft water ski boats worked with MonogramGroup to propel their brand into future opportunities.
Continuim Equity Partners
A startup lower-middle market private equity firm in Pittsburgh bought into creating a series of videos telling the story of why a seller said “yes” to them, connecting with the foundational positioning strategy of the firm.
An innovative, global designer and fabricator of containers for protecting high value and volatile goods. MonogramGroup reimagined the Americase brand from the ground up, resulting in a complete overhaul of how they go to market and present their expertise.
MonogramGroup worked with the team at TotalMed to develop a new brand for the launch of their new mobile app for travel nurses that makes exploring travel nursing assignments easier and more comprehensive than ever. A winner of three 2022 Transform North America branding awards.