For 28 years we’ve brought PE brands to life, starting with Antares Capital.

We understand how to give your firm’s brand a distinct point of view and a best-in-class, integrated visual presentation. From pitching investors to announcing deals, from increasing deal flow to attracting new talent, we help you deliver your message in a consistent, sophisticated, and effective manner.

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Continuim Equity Partners

Supporting the growth of industrial businesses through continuous improvement.

Continuim Hero Photo of continuim employee wearing safety glasses and a Continuim Equity Partners vest.

PSP Partners

Building durable businesses and real estate assets that drive innovation, job growth, and opportunity.

1st & Main Growth Partners

Reimagining a 38-year old investment brand to meet future strategies.

Your company’s brand needs are likely challenging and complex – and they aren’t going away.

Let’s start a conversation to see if we could be the right partner for you.


  • Brand Invention
    Brand Repositioning
    Brand Architecture
    Brand Merger/Reconciliation
    Brand Sunsetting

  • Qualitative & Quantitative Research
    Category Competitive Analysis
    Brand, Digital Marketing & Social Media Audits
    SEO Keyword Research & Insights
    Data Analysis, Insights & Recommendations

  • Brand Positioning
    Brand Messaging Hierarchy
    Brand Voice
    Brand Elevator Pitch
    Brand Long-form Narrative
    White Papers & Articles

  • Naming
    Logo Development
    Visual Identity Systems
    Brand Architecture Frameworks
    Brand Guidelines Manual
    Brand Usage: Swag, Signage, Vehicles & Uniforms
    Sales & Marketing Toolkits: PPT decks,
    Email signatures, fact sheets & more
    Brand Video & Photography
    Product & Process Infographics & Illustrations
    Website Development
    Brand Launch Plans & Execution

  • Brand, Sales & Marketing Leadership Training
    Ongoing Brand Advisory Services
    Ongoing Brand Data Analytics
    Annual Meeting/Investor Relations Presentations
    Ongoing Website & Social Profiles Maintenance
    Ongoing Website & Social Content Development
    Ongoing Video Content Development
    Ongoing Trade Show Support
    Sponsorship & Co-Branding Opportunities

  • All Services Listed Plus:
    Brand, Sales & Marketing Leadership Training
    Integrated Sales & Marketing Programs
    M&A Brand Planning Advisory Services
    Software & App Development: Business
    Process, Sales & Marketing Systems Integration
    Presentation Decks & Video
    Content for Exit

Let’s build a brand to cut
through the PE clutter.

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Founder, President

Scott Markman


Director of Operations

Lou Petrongelli

708.359.3789 Schedule a meeting