For 28 years we’ve brought PE brands to life, starting with Antares Capital.

We understand how to give your firm’s brand a distinct point of view and a best-in-class, integrated visual presentation. From pitching investors to announcing deals, from increasing deal flow to attracting new talent, we help you deliver your message in a consistent, sophisticated, and effective manner.

Select PE Client List


I Squared

Evolving one of the world’s largest institutional investors in infrastructure.

PSP Partners

Building durable businesses and real estate assets that drive innovation, job growth, and opportunity.

Stephens Group

“Our reputation is our most valuable asset.”

Your company’s brand needs are likely challenging and complex – and they aren’t going away.

Let’s start a conversation to see if we could be the right partner for you.


  • Brand Invention
    Brand Repositioning
    Brand Architecture
    Brand Merger/Reconciliation
    Brand Sunsetting

  • Qualitative & Quantitative Research
    Category Competitive Analysis
    Brand, Digital Marketing & Social Media Audits
    SEO Keyword Research & Insights
    Data Analysis, Insights & Recommendations

  • Brand Positioning
    Brand Messaging Hierarchy
    Brand Voice
    Brand Elevator Pitch
    Brand Long-form Narrative
    White Papers & Articles

  • Naming
    Logo Development
    Visual Identity Systems
    Brand Architecture Frameworks
    Brand Guidelines Manual
    Brand Usage: Swag, Signage, Vehicles & Uniforms
    Sales & Marketing Toolkits: PPT decks,
    Email signatures, fact sheets & more
    Brand Video & Photography
    Product & Process Infographics & Illustrations
    Website Development
    Brand Launch Plans & Execution

  • Brand, Sales & Marketing Leadership Training
    Ongoing Brand Advisory Services
    Ongoing Brand Data Analytics
    Annual Meeting/Investor Relations Presentations
    Ongoing Website & Social Profiles Maintenance
    Ongoing Website & Social Content Development
    Ongoing Video Content Development
    Ongoing Trade Show Support
    Sponsorship & Co-Branding Opportunities

  • All Services Listed Plus:
    Brand, Sales & Marketing Leadership Training
    Integrated Sales & Marketing Programs
    M&A Brand Planning Advisory Services
    Software & App Development: Business
    Process, Sales & Marketing Systems Integration
    Presentation Decks & Video
    Content for Exit

Let’s build a brand to cut
through the PE clutter.

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Founder, President

Scott Markman


Director of Operations

Lou Petrongelli

708.359.3789 Schedule a meeting