We are MonogramGroup

Research is in our DNA. Creativity is who we are.

We’re a global brand consultancy with a strong focus on large multinationals and PE-owned portfolio companies. With 35 years of experience, we bring best practices and a proven, streamlined process to every client relationship.

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Brand builders driven by research & insights

We believe the strongest brands are grounded in rich market insights, a deep understanding of why a brand stands out, and where it can go.

88

PE clients since 1996

34

portco clients since 2013

35

years and counting

Featured Projects

SurfacePrep

Putting a new shine on a brand that really knows its surfaces.

I Squared

Evolving one of the world’s largest institutional investors in infrastructure.

Sensata

Evolving a global company’s brand toward a critical megatrend, shaping its future.

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Don’t take our word for it.

We work hard to cultivate clients who are thrilled with our work, our process, and the experience of true collaboration.

The global rebrand catalyzed a $102 million growth in revenue over a two-year stretch. Having a more accessible and open-ended brand has secured new types of international and B2B customers. MonogramGroup displayed a notable degree of market insight and acumen that manifested in success.

Mark McCleary

VP Global Marketing & Brand Management
Life Fitness

MonogramGroup was very responsive to our needs and went above and beyond in many instances. The natural collaboration was evident in their interactions with our company and made working with MonogramGroup interesting, collaborative and fun, even through some of the more challenging points in the project.

Kelly Sadler

Senior Director
Sensata Technologies

The tenure of our relationship/collaboration is where we measure success and its been great. Their creativity is outstanding. They are flexible and always push back in an appropriate way as needed.

Jim Hock

SVP of External Affairs
PSP Partners

My executive leadership and I were especially impressed with their understanding and relevant insights to a company of our size and business requirements. I am heavily reliant on our project manager, who has been tremendous at keeping all deliverables on schedule.

Laurie Heavey

ClearBalance Healthcare
A former portfolio company
of Angelo Gordon

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Full client list

UPDATES

    article

Reinventing Moffitt: How Our Brand Playbook Transformed a Lean Consultancy

In today's competitive landscape, branding demands more than just imagination and creative vision—it requires precision, efficiency, and a strategic, lean transformation approach.

    podcast

John Signa
(E78 Partners)

Among their many beer stories, Scott and John discuss the early days after starting his firm, the importance of selecting the right private equity partners, and how he handled the rapid expansion of E78 Partners. They also examine the importance and challenges of establishing a cohesive company culture and their mutual loyalty to Chicago. Listen now!

    article

The Verizon Brand: Why Change was Inevitable

After more than 20 years, Verizon has dropped its iconic checkmark and introduced updated visuals with a comprehensive rebrand. This significant change marks a new chapter for the company, which aims to redefine its identity and broaden its scope beyond traditional wireless communication.

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Let’s build a market leading
brand together.

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President

Scott Markman

312.286.4219 smarkman@monogramgroup.com

Director of Operations

Lou Petrongelli

708.359.3789 lpetrongelli@monogramgroup.com Schedule a meeting