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Private Equity

Club Champion

Club Champion
Unleashing a brand's potential

Club Champion is the nation’s premier custom golf club fitting retailer. With 70+ locations around the country, the highest fitting standards in the industry and 45,000+ club fitting options, theylead their category but are faced with many competitors claiming superiority. Like many MonogramGroup clients, they’re owned by a private equity firm, whose objective is to scale the company todominate market share.

In preparation for the (unfortunately postponed) Masters, Club Champion approached MonogramGroup in February with a simple request – a website re-skinning with a 5-week turnaround.


Club Champion

Retail Consumer

What We Did:
-Brand Repositioning
-Website Transformation

Club Champion Website homepage Before 1
Club Champion Old Website Mobile View 1
Club Champion Old Website Mobile View 2
Club Champion Website Before Tablet and Phone Mobile Views

It's never just a band-aid fix

The Club Champion team quickly recognized MonogramGroup’s value beyond design exercises and collaborated with us to re-imagine the company’s brand and value proposition.

Club Champion Website After Desktop and Phone Mobile Views
Club Champion New Website Mobile View 1
Club Champion New Website Mobile View 2
Club Champion Website After Tablet Mobile View

Lighten up a bit!

Club Champion’s photography had previously been dark images intended to give the feel of a country club. We developed all new photography with brighter, more inviting images to lighten the site. We shot images in a flagship store and their club building facility, capturing the precision and hand-crafted nature of the build process.


Club Champion Photography Samples

MonogramGroup meets our deadlines

Despite the COVID-19 crisis hitting in the middle of our project, we quickly adapted and continued to meet our deadlines.

While the coming months will undoubtedly be challenging for any retail brand, we’re confident we’ve positioned Club Champion to come out of this crisis with a stronger message and more inviting presence in the market.