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Private Equity

The deepest, most experienced PE branding practice in the country

50 PE clients
since 1996

How do you stand out from thousands of PE firms with a brand story that’s 85% the same as yours? How do you articulate what makes you distinctive and worthy of preference? It’s the 15% where the opportunities lie, andwith 50 private equity, credit and family wealth officeclients under our belt, we know how to find it.

For 24 years we’ve brought PE brands to life. From pitching investors to announcing deals, from increasing deal flow to attracting new talent, we help you deliver your message in a consistent, sophisticated and effective manner.

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Case Studies

Our understanding of the unique realities in the private equity industry allow us to act as change agents, both in your firm and in your portfolio.

Partial client list
Abacus Finance
AIM13
Ampersand Capital
Antares Capital
CenterOak Partners
Champlain Capital
Gemspring Capital
Geneva Glen Capital
Golub Capital
hkw
Industrial Opportunity Partners
Longwater Opportunities
May River Capital
McNally Capital
Northstar Capital
Olympus Partners
PennantPark
Prairie Capital
PSP Partners
Red Arts Capital
Rotunda Capital Partners
THL Credit
Versa Capital Management
WJ Partners
WP Global Partners
Digital transformation in your portfolio companies

A PE firm is only as successful as the portfolio companies it invests in. As a result, you need to create an effective market-facing brand that can catalyze dramatic growth in revenue and EBITDA. However, PE firms often don’t have the requisite toolsets or brand experience to achieve this. That’s where we step in.

From SurfacePrep to Club Champion and many others, we amplified their unique value propositions, crafted impactful brand messaging and created best-in-class marketing tools that resonate with prospects, customers and channel partners alike.

“The refreshed messaging approach and site have garnered praise from potential customers and existing partners. The enhanced usability and content satisfied internal expectations. MonogramGroup has been a helpful, insightful partner and continues to support future improvement efforts.”

Craig Korte IOP

“Our thought was just to change our website, but MonogramGroup opened our eyes to thinking about our brand as a smarter, more strategic approach to communicating our unique strengths. Sure, the web site is key to making that first impression with key stakeholders, but MonogramGroup’s work is getting everyone in our firm on the same page – and that’s the big difference.”

Art Penn PennantPark