The Verizon Brand: Why Change was Inevitable
After more than 20 years, Verizon has dropped its iconic checkmark and introduced updated visuals with a comprehensive rebrand. This significant change marks a new chapter for the company, which aims to redefine its identity and broaden its scope beyond traditional wireless communication.
A Dialogue with Michael Stiff on the Sensata INSIGHTS Brand Launch
In an industry where innovation meets tradition, the Sensata INSIGHTS brand launch stands out as a highlight of strategic creativity. Behind this groundbreaking project is Michael Stiff, a figure whose unique background combines the analytical depth of detective work with the expressive power of graphic design.
AI for agencies: The Good, The Bad and The Opportunity
Artificial intelligence has been a highly visible but somewhat controversial topic in recent months. It's become difficult to ignore in our day-to-day lives.
Unveiling the Impact: Super Bowl 58 Commercials and the Essence of Branding
Successful Super Bowl commercials become part of cultural conversations, transcending their initial airtime to become enduring touchstones of brand identity.
Think Big, but Execute in Small Windows
As brand consultants, we often dream about the cool, sexy program components we can develop for every client.