A Dialogue with Michael Stiff on the Sensata INSIGHTS Brand Launch
In an industry where innovation meets tradition, the Sensata INSIGHTS brand launch stands out as a highlight of strategic creativity. Behind this groundbreaking project is Michael Stiff, a figure whose unique background combines the analytical depth of detective work with the expressive power of graphic design.
Portfolio Companies & Brand: Risk Mitigation vs. Value Creation
It’s widely acknowledged in PE that the foundational requirement of risk mitigation is ingrained in every facet of the deal evaluation process.
The Art of Merging Brands in a Portco: A Sponsor’s Guide to M&A Integration Success
With M&A being a key driver of growth in PE deals, sponsors, and company leadership often need to deal with a collection of distinct brands
AI for agencies: The Good, The Bad and The Opportunity
Artificial intelligence has been a highly visible but somewhat controversial topic in recent months. It's become difficult to ignore in our day-to-day lives.
Creating a Unified SurfacePrep Brand for Growth and a Successful Exit
In a transformative move that underscores its commitment to growth and innovation, SurfacePrep, the leading distributor of industrial abrasives, announces a pivotal milestone in its journey – a change in ownership.
Maximizing Brand Value in Private Equity Portfolio Companies
By strategically aligning and integrating brands acquired through M&A within niche portco markets, PE firms can capture untapped growth potential and predictably position portfolio companies as market leaders.
Unveiling the Impact: Super Bowl 58 Commercials and the Essence of Branding
Successful Super Bowl commercials become part of cultural conversations, transcending their initial airtime to become enduring touchstones of brand identity.
Branding in the Private Equity Sector With Scott Markman
On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Scott Markman, Founder and President of MonogramGroup, to discuss branding in the private equity sector.
Think Big, but Execute in Small Windows
As brand consultants, we often dream about the cool, sexy program components we can develop for every client.